HEALTH & BEAUTY CONSUMERS ENGAGE MORE WITH ONLINE VIDEO

An estimated 13.8 % of all health and beauty sales are forecasted to be made online by 2010, increasing customer engagement with web video according to video specialists www.bizzibox.tv.

The consumer demand for online video has rocketed in the last few months with a recent survey revealing that 29.6 million people in the UK have accessed video on the web in a single month in 2009 – that’s 8 out of 10 of the country’s Internet users.

For the health and beauty industry, this rapid growth in online video consumption, fuelled by the popularity of sites such as Youtube, has meant more cost-effective ways of reaching larger audiences according to Tom Acton, Founder of online video specialists www.bizzibox.tv:

“The web is now the first port of call for consumers searching for a product or service. Businesses recognize this and are now tapping into this growing audience with engaging and affordable videos that reach a much wider audience than traditional newspaper, radio or even television advertising.”

“As the web has grown and video streaming technology has developed, business can now create, manage, publish and stream video directly on their own websites in customizable Players in order to promote and market themselves – building their brand and audience.

Acton’s own company www.bizzibox.tv, which has developed an online video solution for businesses, has seen a surge in the number of health and beauty businesses using video to communicate to consumers:

“Business are looking to communicate on a more personal level with their customers and video is the perfect way of doing this. Particularly in the health and beauty industry where the products and services are very visual, online video is becoming an increasingly popular communication tool.”

“Video-on-demand is now leading the way in terms of how video is delivered on the web. Consumers want to be able to watch a video instantly so we provide technology – in the form of the My Bizzibox Player – which effectively enables businesses to become their own video publishers. They can add video to their websites easily and manage a library of videos which can be shared across the web – meaning consumers can see their product and brand quickly and easily.”

For more information on Bizzibox, visit www.bizzibox.tv or contact Tom Acton at tom@bizzibox.com or 0845 1701345.

If any business is interested in our video marketing solutions, please get in touch at info@bizzibox.com or call one of the team direct on 0845 1701345

The site offers businesses a facebook-style branded profile page from which they can upload news and images. Video can also be added and streamed onto a business’ own website with the My Bizzibox Player.

Find out more at www.bizzibox.com